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The Four Basic Aspects of Cultural Intelligence

CQ-Strategy
CQ-Strategy is how a person makes sense of culturally diverse experiences. It occurs when people make judgments about their own thought processes and those of others. It includes:

  • Awareness - knowing about one's existing cultural knowledge
  • Planning - strategizing before a culturally diverse encounter
  • Checking - checking assumptions and adjusting mental maps when actual experiences differ from expectations

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CQ-Knowledge
CQ-Knowledge is a person's knowledge about how cultures are similar and how cultures are different. It includes:

  • Business - knowledge about economic and legal systems
  • Interpersonal - knowledge about values, social interaction norms, and religious beliefs
  • Socio-linguistics - knowledge about rules of languages and rules for expressing non-verbal behaviors

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CQ-Motivation
CQ-Motivation is a person's interest and confidence in functioning effectively in culturally diverse settings. It includes:

  • Intrinsic Interest - deriving enjoyment from culturally diverse experiences
  • Extrinsic Interest - gaining benefits from culturally diverse experiences
  • Self-efficacy - having the confidence to be effective in culturally diverse situations

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CQ-Behavior
CQ-Behavior is a person's capability to adapt verbal and nonverbal behavior to make it appropriate to diverse cultures. It involves having a flexible repertoire of behavioral responses that suit a variety of situations. It includes:

  • Non-Verbal - modifying non-verbal behaviors (e.g., gestures, facial expressions)
  • Verbal - modifying verbal behaviors (e.g., accent, tone)

More information on CQ-Behavior>>